Now You Too can Exploit Bookies' Blunders with the Profit-Pulling Value Bets that have Netted £145,016.00 for a lucky few members

Just 15 minutes a day to a Proven Second Income

Dear Betting Colleagues,


You must receive emails almost every day offering the latest shortcut to betting riches.

I know I do.


And it’s a sad fact but…


Almost none of them deliver on their wild promises


From useless tipsters to fatally flawed betting systems – we’ve all tried them and a lot of them are, quite frankly, fraudulent.


If you are as tired as I am of this endless round of sales hype and broken promises, hopefully what I’m about to share with you will be a refreshing change.


My name is Kieran Ward, I’m a full time professional gambler, horse racing and betting blogger at Make Your Betting Pay. I’m here to tell you that not all of us are fly by night scam artists.


I believe there is another way – an honest way.


I’ve made my living from gambling for 16 years now and I’ve been online running horse racing services for nearly 10.


I believe I’ve built a reputation for honesty, fair play and integrity and I’m not going to be here today and gone tomorrow. My reputation means a lot more to me than a quick buck.


So with that said, I want to introduce you to a simple, straightforward horse racing service that literally takes all the hard work out of making your betting pay. I’ll also tell you exactly how much cold, hard cash this could put in your pocket.


But before we get to that…let’s take a look at the stark reality of making long term betting profits.


  • Consistently making your betting pay takes experience and hard work.

  • Most people cannot do it.

  • That’s why some bookmaking firms have turned into massive multinational corporations.


However, even taking all that into account, with the right knowledge and expertise


You can make consistent, substantial profits


I personally make a very nice full time income from my betting – year in, year out.


I’m very proud of what I’ve achieved but none of it has happened overnight or without an awful lot of hard graft.


Seriously hard graft.


It’s taken me a lifetime of study and many years of struggling to reach the position where I can support myself and my family comfortably with my betting alone. But, as I said, things weren’t always this good…


If you’ve been following my story online over the last week, you’ll be aware that my betting education cost me 15 years and £50,000 in betting losses, terrible tipsters and hopelessly flawed betting systems.


I think that’s quite a common story judging by comments I’ve received. And it’s such a common story because most of the tipsters out there are in the “find a winner at any price” camp. And sure, if you have a 100% win strike rate that’s a great camp to be in! Unfortunately, nobody does.


The truth is, to make consistent long term profits, you have to be consistently backing horses at a bigger price than their true chance of winning the race.


That’s value betting.


For me, that was a life-changing realisation, without value there were no long-term profits.


You won’t get the winner every time, or even most of the time, but as long as you’re getting your bets on at bigger prices than they truly should be you’re guaranteed to make money in the long term.



These profitable ‘value betting opportunities’ occur when the bookmaker has plain “got it wrong” and is offering far too big a price. And the good news is these ‘value betting opportunities’ occur a lot more often than you might think – the odds compilers are not infallible and over the years…


I’ve become expert at spotting when the bookies have made a mistake.


I don’t say this to boast.


It’s a simple statement of fact.


And I’ve figured out a way you can reap the rewards too…


Back in November of 2011, I started trialling a brand new ‘Value Finding Service’ with a select group of readers from my blog.


The profits have been outstanding. Year after year, after year! For nearly 7 years now.


The plain, unvarnished figures speak for themselves:


Results correct up to and including 31-05-2018.

*Please note: Every single one of these selections has been live proofed to and Secret Betting Club, two of the most trusted and respected betting monitors on the internet.


Winners found at all prices including at 100/1, 66/1, 40/1 (3 times!), 33/1 (6 times!!) and countless others.

If you had backed each one of these selections to £100 stakes you would have made a clear, tax free profit of


An astounding £145,016


Now, £100 stakes might be more than you’re comfortable with but even to modest £25 stakes, you would have made a very life enhancing



Growth to £25 stakes


That equates to an average annual ‘2nd income’ of £5,700!

Remember, there are no ‘crazy’ staking plans used here – each and every bet is 1 point, level stake.


What could YOU do with an additional £5,700 every 12 months? Would that make life a little more comfortable for you? That’s a very decent family holiday! A good upgrade to your car each year! Or maybe you’d choose to pay down some debts? It’s really not for me to guess at what you might do but I’m sure you’d have some fun deciding!


And the important thing to remember here is that you would never have to “work” more than 15 minutes a day to make this extra income.


We’re not talking about making profits for a few months here or even a year. This service has been doing it year in, year out since November 2011.


How many other tipping services can say that?


That’s why the service has members who have been around for nearly 7 years.


How many other tipping services can say that?



Here’s what some of my existing members had to say:




Having established just how profitable this can be, I’m now ready to give you the chance to take advantage of my value selections. I’ve never been one for fancy names or marketing chicanery and, in that spirit, I have named this:



The Evening Value Service



I chose this name because


1) It is focussed solely on evening horse racing


2) The selections are made using a variety of “value” finding methods


3) I like the name of something to tell me exactly what it is!



What do you get as a member of The Evening Value Service?



A horse racing selection service concentrating solely on UK evening horse racing – allowing it to be used successfully by clients who are out at work until late afternoon.


Proven, profitable selections delivered straight to your inbox in plenty of time to get your bets on.


A selections ‘back-up’ page on the members-only website


Detailed advice as to what price to take and with which bookmaker.





Even more importantly, as a member of The Evening Value Service, you DON’T have to:


Spend years learning the intricacies of form study


Spend half your life trawling through racing result stats


Devote hours each day to analysing betting market trends and patterns



I’ll be the one shouldering that burden!



All you have to do is follow me in!



You can piggy back my years of experience, hard work and betting know how  – adding regular, substantial sums to your back pocket without getting involved in any of the drudgery necessary to consistently find “value”


Let me explain a little more about the “nuts and bolts” of the service.


I’ll spend each day analysing every horse running that evening. I’ll whittle the runners down to a shortlist of possibles before carrying out a detailed analysis of the afternoon betting markets. Only after all that will I come up with our value selections.


You simply follow the detailed instructions in the email I send direct to your inbox.


The selections will be mailed out around 45 minutes before the first race of the evening. The number of value investments will vary from day to day but will average around 10. This might seem a lot of selections per day but it allows us to ‘turn our money over’ quickly and make substantial profits even when betting to small stakes.


To make it completely clear, here’s exactly what you will be getting if you secure a spot:


Precision value selections directly to your inbox


Clear, concise instructions on exactly what you have to do – including the price to take and the exact bookmakers offering that price


A genuine opportunity to make a substantial second income from 15 minutes “work” a day


There are, of course, some important points to take into account when considering this service, both for your protection and mine. This service is designed for members who can take a professional attitude to their betting and are able to devote a bit of time and care, each afternoon, to getting their bets on. You will need:


  • To be able to access your bookmakers accounts for around 15 minutes in the late afternoon

  • To have (or be able to open) betting accounts with a good range of the bookmakers who appear on the Oddschecker website

  • A starting betting bank of 200 points – i.e. take the amount of money you’re setting aside, divide it by 200 and that will equal 1 point.

  • Like all services, this one can have losing runs and you will need to be able to deal with that and take a long term view.

If that is more than you can commit to then, sadly, this opportunity will not be for you. We must go our separate ways with no hard feelings. However, if that sounds like you and you can exercise some basic common sense, please read on.


The other thing I have to make very clear is the limited nature of this offer.


Membership is limited


Value selections, by their very nature, are both time and price sensitive. Clearly, if we have too many members backing these selections, the level of value and, ultimately, the profitability will be damaged.


I CANNOT allow this to happen – these selections are my livelihood and I cannot jeopardise their profitability.

Therefore I feel it only right to warn everybody that I will be monitoring prices and membership levels very carefully and reserve the right to close this offer, without prior warning, at any time.


I’m sorry to be so blunt about it but the prices (and by extension, the members) have to be protected.


Still with me? Good.


“I like it Kieran, how much?”


How much do you think it’s worth to have:


An average of 19 points profit per month proven over more than 70 months! (that’s £475 per month at £25 stakes)


The chance to ‘piggy-back’ the bets of a full-time professional gambler.

No ifs, buts or maybes – the selection, the price to take and the bookmaker to take it with.

A fat second income from just 15 minutes a day.


And most importantly of all the peace of mind that comes with:


My 60 Day 100% Money Back Guarantee

If you don’t like the service, for any reason, within your first 60 days as a member, I’ll refund every penny of your subscription!

Absolutely No – Quibbles.  I can’t say fairer than that!


I’m that confident that you’ll be blown away by this service, I’m prepared to take all the risk – if you don’t like it, you get your money back.


I’ve thought long and hard about where to set the price for this service – finding a price that makes it affordable for you but also reflects the sheer hard work I will be putting in.

I know of a number of (admittedly very good) tipsters charging their members upwards of £2k a year for their services and still not delivering the life changing profits I am confident you’ll achieve.


There are simple ratings services out there – that will give you the numbers but not the selections – charging upwards of £100 a month.


Given how easy I’m making this for you, I think it would be more than fair to pitch this service at a similar level however I really don’t want this to just be available to people with already fat bank balances.


 What would be the point in that?


This isn’t just about the money for me, it’s also about the sense of satisfaction I’ll get from helping people to become winning gamblers (and sticking it to the bookies!).


With that in mind I’ve decided to make this service well within the reach of all pockets – at a level that will allow profits to be made even with very small stakes.

Best of all, I’ve made it possible for everybody to  at least ‘dip their toe in the water’

For a very short time, I’m prepared to let you test drive the service for 14 days for the grand sum of:

For just £1, you will receive every selections for two weeks and only if you are completely happy with what you see, will you be charged for further membership. If you’re not happy – just let me know and no further payments will be taken.

Even better, you can choose from four membership options, the longer your membership, the cheaper it gets!


Best Value Annual Option:

Get a 14 day trial for £1!

Then a 12 month subscription for £257 + vat

Value 6 Month Option:

Get a 14 day trial for £1!

Then a 6 month subscription for £157 + vat

plus automatic re-billing of £157+vat every 6 months

 Value 3 Month Option:

Get a 14 Day Trial for £1

Then a 3 month subscription for £97+vat

plus automatic re-billing of £97+vat every 3 months

Monthly Option:

Get a 14 day trial for £1

Then a 1 month subscription for £37+vat

plus automatic re-billing of £37+vat monthly thereafter



With the best deal, if performance continues as it has over the last 6 and a half years (and why wouldn’t it?), betting less than £20 stakes a selection would recover your annual subscription costs within your very first month!


So there you have it, for a very affordable membership cost you can gain access to a service that would have netted you £145,016 (to £100 stakes) over the last 6 and a half years and offers:


The chance to ‘piggy-back’ the bets of a full-time professional gambler.


No room for error – the horse, the price, the bookmaker – direct to your inbox


A no-quibble 60 day money back guarantee


All that remains is for me to thank you wholeheartedly for taking the time to read this letter and wish you the very best of luck with your future betting activities – whatever you decide.



All the very best,


Kieran Ward

Kieran Ward

The Evening Value Service



PS Don’t forget, I’m shouldering all the risk with this service – my 60 day money back guarantee ensures that if you are not happy – this won’t cost you a penny! This allows you the freedom to paper trade the bets if you’re more comfortable with that.


PPS More than 10,000 people have been following this process over the last week. Obviously, only a tiny fraction of those will be able to secure memberships, I will be monitoring member numbers very closely and cannot allow the prices to be damaged. That being the case I reserve the right to close this offer without warning. 

PPPS The last time I made a betting offer of this nature, it sold out completely in under a week – and has rarely been reopened. I urge you to act quickly to avoid disappointment! 

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